I have said it multiple times and I will always say it. Blogging is so much more than writing. It is about being methodical with the content that you share. It is about ensuring that SEO is correct and that your topic is thoroughly researched and correct. Blogging is about building a connection with your audience. Blogging is all about building your brand.
You have a brand that you love and that is making a difference in this world. You have a blog but you just can’t keep up with the demands of constantly creating new content for your readers to enjoy. You may have possibly run out of creative ideas or maybe you just hate writing.
Blogging is so beneficial to your business and your brand but you know you are stuck and need some help. That is where a freelance blogger comes in. In a previous blog post, How to Maintain Your Voice While Working with a Freelance Blogger, I share how you can help your freelance blogger share your voice.
Today I want to share with you the benefits of hiring a freelance blogger and why you need one. As entrepreneurs, we think that we have to do and be everything in our business. I know that I often feel the same way but the thing is, I can’t be an expert in everything It isn’t possible.
You have a blogging expert on your side. Who doesn’t want an expert on their side? You pay for a business coach, a VA, and so much more but you are neglecting your blog. The part of your business that is proven to help you grow your brand and connect with your clients. You want your blog post to be a quality written piece of content. Experts bring in years of experience to help take the pain away. With blogging, that means the pain of creating content, correct SEO, and hours of time spent written on that article.
You will get a new and unique perspective on your business. I absolutely love this reason. I think that people around us and who aren’t emotionally connected to the business like we are can bring so much attention and new ideas into your already established business. Hiring someone that you can trust to show you and help you to create new pieces of content is worth so much more than money.
Frees up your time to do the things you love in your business or life. We all have aspects of our business that we hate to do. For a lot of people, blogging is a task that they truly hate. Why not let someone who loves to blog, create blog posts that represent your business for you? There are people out there who love to blog and love to freelance blog.
An average blog post takes 3.5 hours to write. Now if you write 2-3 times a week, that means you are spending an average of 10.5 hours per week just writing the blog post. That doesn’t include creating the graphics and sharing it with your social media and other platforms.
Think of what you could do with 10.5 extra hours per week in your business. That equals 42 extra hours per month. Just think of all the time that gives you to spend on your business or use it as free time to spend with your family.
You suck at writing. There is no shame at admitting that. You can’t be good at everything. Blogging takes skill, patience, time, and hard work. When frustration sets in as you are trying to write, you block yourself from getting any quality content written. Let someone take that stress away.
You are investing in your business. Blogging has so many positive effects on building your business. We are always looking into investing in those who can help to take our business to the next level and freelance bloggers do that.
A statistic from Optin Monster, says that companies who blog get 97% more links to their websites. They also say that marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts.
Another statistic from ThinkCreative is…
Small businesses that blog get 126% more lead growth than small businesses who do not blog.
That number alone should give you the importance that blogging has on your business.
You have a team member that is wanting your business to succeed as much as you want it to. There is nothing like having someone in your corner, cheering you on in the business. Being an entrepreneur can be lonely and having someone alongside you makes such a difference. A freelance blogger wants to see your business succeed. They want your business to grow and expand. That means that they are doing their job.
Your blog content stays up to date and is consistent. The best way for blogging content to succeed is when it is consistent. When you are consistent, your clients and blog readers will know when you are going to publish a blog post. They will be wanting to read it.
By being consistent, you are building trust with your readers. It is also showing your readers and your clients that you are dedicated to your business. This will help to retain your clients and keep them coming back. You have put a lot of time and effort into your business. You don’t want your ideal clients and readers to forget about who you are. Consistency helps keep them at the top of your priority list.
Your clients want to feel special. They want to feel like they mean something more to you than just money.
Having a freelance blogger on your team allows you to flourish and grow in ways that you have always dreamed of doing with your small business. There are so many benefits to having a freelance blogger. Just remember that in order for you both to succeed at your job, you need to have open communication and complete trust in each other.
If you are ready to hire a freelance blogger on your team, I am ready to see how I can help you and your business. I look forward to connecting with you and taking your business to the next level.